In the sumptuous setting of the historic Florentine palaces, the Destination Wedding Planner Congress was held, an invitation only international event attended by the top of the Wedding sector from over 50 countries.
Opening a new development of tourism linked to the wedding market was the main topic of the event. Thanks to the participation of Oggi Sposi & Events of Alessia Ghisoni and Cinzia Murgia, the only Sardinian representatives present, Sardinia has now also been nominated among the top possible wedding destinations.
As explained by the QNA of Dubai, the organizing company of the event hosted by the Florence Convention and Visitors Bureau, the requirement to take part in this highly coveted international event was to "represent the best of the best in Wedding Planning" in your particular country.
For three days in Florence, stories and testimonies were told by those who had the honor of organizing celebrity and upper class weddings from all over the world, such as the American Kevin Lee, Wedding Planner to the stars, such as Brad Pitt and Kim Kardashian, it was here that Alessia and Cinzia had a rich agenda of one-to-one meetings with the buyers in this sector.
In this context, Oggi Sposi & Exclusive Wedding, were among the very few Italian Wedding Planners present, they sought new opportunities for Sardinia, proposing it as one of the Top wedding Destinations for non-residents'.

Alessia and Cinzia have been the forerunners in Sardinia when it comes to Planning weddings on the beach and outdoors, having years of experience they have been ranked among the best in Italy.

Encouraging data, presented on the occasion of the event, suggest that Sardinia must invest more and more to establish itself among the Top Wedding Destinations. Just think that on the whole the Destination Wedding industry is worth about 80 billion euros.
Sardinia, in addition to the renowned Costa Smeralda, offers fabulous and luxury locations such as Capo Spartivento a luxury lighthouse in Chia that can fully aspire to the list of the Top International Wedding Destinations. As it Sardinia is full of places capable of giving that uniqueness so sought after by the foreign demand of luxury. From the Fiorentina experience we returned with a new sense of enthusiasm and our minds full of inspirations, as well as an enrichment of professional knowledge ready to bring out the best for Weddings on our beautiful island.

To accompany Oggi Sposi & Exclusive Wedding on this important occasion another Sardinian entrepreneur, Delia Cualbu who combined the skills of Alessia and Cinzia with her know-how in Destination Management and Marketing. The three Sardinian professionals recently inaugurated the "Sardinia Exclusive Wedding" project devoted to the careful research and promotion of exclusive locations for foreign couples' who are wanting to celebrate their weddings on the island. Beaches, breathtaking scenery and historical locations, the legacy of a civilization unique in the world such as the Nuragic one, make Sardinia an exclusive place for the day of your “I do”.   

The Wedding market does not only offer a very high economic return, but the promotional actions towards this sector become a powerful destination marketing tool, capable of making the Sardinian land a dream for other occasions, but the classic promotion is no longer enough to compete on the international scene. It is necessary to create new scenarios for new markets like those of the Destination Wedding, which sees the fashion of getting married in places other than their residence, an important opportunity for island tourism.

To propose a territory in this sense, in addition to the impeccable organizational skills, a careful evaluation of the territory combined with the knowledge of the needs of each individual is necessary. That's why we believe that the combination of Wedding & Events Planning and Destination Marketing is a winner.

The hope of the three Sardinian woman is therefore to see the success of Tuscany as Top Wedding Destination replicated on the Island, which has now earned 42% of the world market. A clear demonstration of the importance of joint actions between the public and private sectors for the international and ambitious promotion of the territory.